Peanuts characters appear everywhere, from advertisements for insurance companies, to Hallmark cards, to NASA’s Apollo space exploration program. In the US, a special episode of A Charlie Brown Christmas aired on ABC on the occasion of the 40th anniversary of setting a record in viewership. By the time the brand turned 50 years old, the audience was even larger than trendy shows like The X Factor or Survivor.|The Peanuts Movie caused a lot of doubts before it was released due to the decision to use 3D images.|The popularity of the group of characters and the original makes the film adaptation of The Peanuts Movie both an opportunity and a great challenge for Blue Sky Studios. It is feared that the work could become a disaster, disappointing fans, especially when the lovely, rustic hand-drawn lines are now replaced by advanced 3D graphics technology. However, Blue Sky Studios did not disappoint fans, when trying to maintain the classic character inherent to Peanuts.