So in summary, should small shops use facebook ads? And if so, how to get the best results?|Adding an advertising channel is an increase in revenue|It may be difficult to imagine, but in the age of family members “shopping” via facebook, instagram, website.. is a “dead page”, with no updates or interesting information.|Due to the mentality of “people have it, we have it”, so many shop owners have not really paid attention to and built this sales channel. But if you want to increase sales as well as help more customers know your store, use modern advertising ways to develop business, store owners must build content for their facebook page. sell effectively. Key content such as store information, product descriptions and “nice enough” images of the product is something the store should not ignore for any reason.|The story of the sales process – a must-have for the store|Traditional, retail stores often do not have a fixed sales process. For the most part, these stores sell by “feeling” as the main focus. Regulations on exchange, sale or delivery are often ambiguous and unclear. This will be a huge limitation when you use advertising and communication forms for your store. An increase in the number of customers in difficult-to-control conditions will cause stores that do not have a process to be confused, drop orders and not satisfy potential customers, leading to a bad reputation for their stores.